Bikes. Coats. Toys. Dignity. Each December, we turn the holidays into a moment of hope for families who need it most.
Holly Jolly was created in memory of our founder, Andre Emmett, who was taken during a senseless act of violence in September 2019. Andre had long dreamed of giving bikes to children from single-parent households.
In partnership with his friend Josh Howard, retired Dallas Mavericks star and founder of the Josh Howard Foundation, and The Carter's House, that dream grew into a full boutique and toy-shopping experience for children and families in need.
Every year since, the community has gathered to keep that promise alive.
For Holly Jolly, our priority is to support families whose children have experienced the loss of a parent and are facing significant hardship. While we would love to reach everyone, we prioritize families who have experienced a loss within the past two years.
Registration and volunteer opportunities are opening soon. Sign up below and we'll reach out with your time slot and event details.
Whether you're a family hoping to attend, a volunteer ready to serve, or both, start here. We'll follow up with everything you need to know.
The 2021 Holly Jolly event was featured by ABC8 / WFAA and supported by Dallas Cowboys cornerback Trevon Diggs. Year after year, athletes, media, and neighbors rally behind the mission.
Catch photos, reels, and coverage from every Holly Jolly on our Instagram.
@dreamsreallyexist
A look back at the smiles, the bikes, the volunteers, and the community that makes Holly Jolly unforgettable. Tap any photo to enlarge.
Corporate sponsors and grant partners make the bikes, coats, and gifts possible. Let's put your name behind a day these families never forget.